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POSITION DETAILS

Employment based visa sponsorship will NOT be considered for this position.

Position Number:  126360
Classification Title:  Coordinator I
Working Title:  Marketing Coordinator 

Department:  Conferences & Continuing Education
FLSA Status:  Exempt
Salary Range:  $48,000 - $52,000
Pay Basis:  Annually

POSITION OVERVIEW

JOB SUMMARY:

The Marketing Coordinator is responsible for developing visually compelling and strategically aligned designs and content across all marketing channels. This role emphasizes graphic design, digital storytelling and content production to support Continuing Education’s marketing initiatives. It requires a balance of creativity and organization, with the ability to manage multiple projects, meet deadlines, and translate marketing goals into impactful visual and written content. As a member of the marketing team, this position also represents Continuing Education at designated events and participates in select classes and programs to source photography and generate content ideas for integrated marketing across social, web, and email channels. In addition, it provides support for other organizational marketing initiatives, as needed.

MINIMUM QUALIFICATIONS:

Bachelor’s degree in an appropriate area of specialization. Four years of direct experience may be substituted for a bachelor’s degree.

POSITION QUALIFICATIONS:

Proficiency in graphic design principles, including layout, typography, color theory, and visual hierarchy. Ability to write clear, concise, and grammatically accurate copy to support recruitment and other marketing communications. Experience producing digital and print creative assets and content. Ability to manage multiple priorities while collaborating effectively with leadership and staff and maintaining positive interactions with students and the public as a representative of Continuing Education. High-level thinker with strong attention to detail and organizational skills.

PREFERRED QUALIFICATIONS:

Master’s degree in a related field or bachelor’s degree with three years relevant experience. Understanding of inbound marketing initiatives and effective execution of marketing campaigns. Working knowledge of HTML and video editing/production HTML, graphic design and video editing knowledge is a plus.

ESSENTIAL FUNCTIONS/JOB DUTIES:

• 30%% - Assists in designing visually engaging graphics and layouts for digital and print marketing activities, including flyers, social graphics, banners, catalogs, online advertising, and other branded assets. Develops visual concepts that align with established University and department brand guidelines and program marketing objectives. Adapts and formats creative content for multiple platforms while maintaining consistency across all materials. Prepares and edits design files for distribution and incorporates feedback to ensure accuracy, quality, and alignment with project goals. - (Essential)
• 25%% - Assists in developing clear and engaging written content for email communication, social media, web copy and additional inbound marketing tactics to support recruitment initiatives for Continuing Education and its partners. Supports content planning by identifying storytelling opportunities through events, programs, and campus activities. Works within Continuing Education’s email marketing platform to support campaign execution, including creating and organizing templates and assisting with audience segmentation and list populations. Edits and refines content for clarity, accuracy, and consistency while ensuring alignment with UWF editorial and brand standards. - (Essential)
• 20%% - Participates in collaborative efforts to develop and implement effective marketing strategies and creative concepts that support program enrollment growth. Reviews email communication performance reports and applies best practices to refine and adjust campaigns based on engagement and response data. - (Essential)
• 15%% - Maintains ongoing updates in the marketing project management ticket system to ensure deadlines are met and projects remain on track. Assists with website updates and content management in alignment with accessibility standards and user experience best practices for prospective and current students, as well as department partners. - (Essential)
• 10%% - Represents Continuing Education at designated campus and community events in support of program recruitment initiatives and participates in select classes and programs to source photography and generate content ideas for integrated marketing across social, web, and email channels. - (Essential)

PHYSICAL DEMANDS:

• Physical Requirements: No unusual physical requirement. Requires no heavy lifting and nearly all work is performed in a comfortable indoor facility.
• Impact of Deadlines: Routine deadlines. Usually sufficient lead time. Variance in work volume, seasonal, and predictable. Priorities can be anticipated. Some interruptions are present. Involves occasional exposure to demands/pressures from persons other than immediate sup.
• Standing: Frequently
• Walking: Daily
• Sitting: Daily
• Reaching with hands and arms: Daily
• Climbing or balancing: Never
• Stooping: Never
• Use of hands to handle objects: Never
• Lifting up to 10lbs: Occasionally
• Lifting up to 25lbs: Occasionally
• Lifting over 25lbs: Never
• Talking as express or exchange of ideas verbally: Daily
• Hearing as perceive sound by ear: Daily
• Vision as distinguish colors & depth: Daily

Special Requirements or Considerations of the Job:  

• This position requires a criminal background screening.
• This position requires fingerprinting.
• This position is eligible for veterans’ preference.

Special Instructions to Applicants:  Candidates must apply online through the University of West Florida website: https://careers.uwf.edu.

Applicants are required to attach a resume, cover letter and contact information for three references.

An opportunity to upload these documents will be provided during the application process. For assistance, please contact Human Resources at 850.474.2694 or email jobs@uwf.edu.

This position allows eligible veterans and their spouses to claim Veterans’ Preference pursuant to Section 295.07, F.S.; applicants claiming preference are responsible for providing required documentation on or before the posting deadline date as such documentation is required for eligibility determination. Supporting documentation, in addition to the DD214, may be required based on eligibility criteria. For information on obtaining a DD214, visit http://www.archives.gov/veterans/military-service-records/ or call 1.866.272.6272.

At the conclusion of this search, if a non-preference eligible applicant is appointed to the position and you are a preference-eligible applicant and believe that you were not afforded employment preference in accordance with applicable Florida law and regulation, a written complaint requesting an investigation may be submitted to the Florida Department of Veterans’ Affairs, Division of Benefits and Assistance, 9500 Bay Pines Blvd., Room 214, St. Petersburg, Florida 33708. Such a complaint should be filed within 60 calendar days from the date that the notice the position has been filled is received by the applicant pursuant to Sections 120.569 and 120.57, F.S.

Prior to filing a complaint, it is the responsibility of the preference-eligible applicant to contact the designated Human Resources or other contact person at least one time after 45 days have passed from the final date for submitting an application or the interview date, whichever is later in time, if the applicant has not received notice of a hiring decision.

ADDITIONAL POSTING DETAILS

Number of Vacancies: 1
Work Hours:  8:00-5:00pm
FTE:  1.0
Closing Date:  06/30/2026